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Working in Climate: Marketing

February 4, 2025, 12:00 pm to 2:00 pm

UBC Sauder School of Business, Henry Angus, 9th Floor

Join UBC Sauder’s Centre for Climate and Business Solutions for this edition of the Working in Climate series, where they explore the the evolving role of sustainability marketing in driving change within industries and shaping consumer behavior. This session will highlight opportunities to effectively communicate sustainability efforts, focusing on innovative strategies that promote environmental responsibility, transparency, and sustainable consumption. As businesses across sectors work to meet rising consumer demand for eco-conscious products and services, marketing plays a critical role in educating, engaging, and influencing audiences.

Hear from industry leaders like 

Whether you're interested in crafting compelling sustainability narratives, working with purpose-driven brands, or learning how marketing can align business growth with environmental stewardship, this event offers valuable insights on how you can contribute to reshaping the future of sustainable business practices through strategic communication and climate-conscious marketing.

Register Here

  • Other UBC Event

First Nations land acknowledegement

We acknowledge that UBC’s campuses are situated within the traditional territories of the Musqueam, Squamish and Tsleil-Waututh, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.

Climate Solutions Research Collective

UBC receives support for managing its research enterprise from the federal Research Support Fund.

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